RAD POWER FULL
Offering them full enjoyment without additional worries provides an even better customer experience,’ Saladin said.Ĭustomers who have purchased an e-bike from Rad Power Bikes in the last 12 months can also get insurance for their electric bike. ‘Theft and damage insurance will help our riders focus on the experience of using our e-bikes for their daily tasks, or even their leisure time. So they got to work on two different bike insurance packages: a Standard Plan that includes theft and 24/7 assistance, and a Premium Plan that adds coverage for material damage (if a bike is damaged during an attempted theft, for example).īoth plans are available at checkout, and can be added to a customer’s cart in just two clicks: first by choosing their country (the UK, Belgium, France, the Netherlands or Germany) and then their preferred e-bike insurance plan. When looking for the right insurance partner, they wanted someone who is ‘established in the e-bike industry and has years of experience serving e-bike customers’, Saladin added.Īt Qover, our team of bike experts has a deep understanding of insurance for electric bikes. That meant providing a smooth experience for their customers – from adding bike insurance at checkout to a digital claims process. Rad Power Bikes’s desire to meet the needs of their customers relates not only to what services they provide, but how.
‘For high value purchases like e-bikes, more customers are asking for – and expecting to see – a way to protect their investment from major loss like theft and damage,’ said Arno Saladin, Director of Rad Power Bikes Europe.Īnd the best way to do that is through electric bike insurance. With e-bikes being increasingly desirable, the last thing they need to worry about is having their bike stolen or damaged. The focus of this layer was on generating email leads for the Rad Power Bikes newsletter.When customers buy an e-bike from Rad Power Bikes, they’re investing in their daily mobility – whether it’s commuting to and from work, biking to the supermarket or picking up the kids from school. In the sell tier, we retargeted the best performing groups with an activation. The tell-layer has been used in a dynamic way, which means that we have tested different USPs on different target audiences to find out the winning combinations. The various USPs of the bicycle are highlighted by means of graphic elements. In the short videos, we have put the e-bike on the pedestal it deserves. In the tell-layer we distributed short product focused videos of the RadMission on a rotating platform. In the touch-layer we distributed inspirational branded content in which different RadMission users of various backgrounds talk about what freedom means to them in life and how the Radmission e-bike makes their lives easier and more fun and free. We advertised the video campaign using the Touch-Tell-Sell method and applied dynamic content creation to enhance the content for the various different segments of the target audiences.
RAD POWER SERIES
We did this by introducing the e-bike in through a branded content series starring multiple Dutch and German characters in multiple focus target audiences.
The goal of the campaign was to introduce the RadMission e-bike and Rad Power Bikes brand to the Dutch market and generate e-mail leads for their sales funnel. A branded video campaign to generate e-mail leads Campaign Strategy & Services
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